Tuesday, February 8, 2011

Is it irritating or just plain funny?

If one were to discuss the nature of facebook as a networking tool then the above .gif is a pertinent place to start. As a mixture of cuteness and the idea of the indomitable spirit then this little illustration is brilliant but how much of it can one take before it just becomes irritating?

The thing with any marketing tool is that it has to share  supposedly diametrically opposite needs if it is to do the job we want it too for us. On one hand we have to be almost immediately drawn to it on a subconscious level while on the other hand it has to appeal to that very constructed notion we have of ourselves in a logical and intellect driven world.


So the notion of networking tools like facebook being used as marketing tools for commercial enterprises has to take notice of the underlying motivations of humans who frequent facebook and understand what humans are trying to acheive in using it's pages... or even nation if current quotes of Facebook being the third largest nation in the world are to be believed.

The interesting thing about this notion of facebook as a nation is that nations usually have a national language and if facebook is indeed a nation then what is it's national language? On the surface one might say that having so many people communicating within the same conduit defines the nation but that doesn't help us to define the language... or why the nation is formed in the first place and why it even exists.

Simply accessing a numerical value to something by participation within the borders of a definition doesn't make something a nation. Understanding the geographical definitions and playing those back through the culture that has grown from those geographical constraints... thats what kind of creates a nation. the idea of borders and a national language come afterwards so if we have this notion of facebook as a nation then what is it's defining geography and what  cultures are or have developed, or been enhanced, by the nature of the geography?

Understanding why we have facebook, as a thing that has grown so large in the cyber world, and why people are a part of it is important to defining a geography of motivation and becoming aware of the cultural aspects that grow from this flower of nationhood. If the commercial aspects of our own non-cyber existence are to become enmeshed in the realities of the facebook "nation" and be a force that enhaces our lives and not another instance of the monotony of commercialism deadening vibrancy of expression then some careful thought must be given to the uses of commercialism in general.

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